Asurion Sales Kick Off
At the beginning of each year, Asurion's C-level executives and sales team have a conference establishing sales goals and providing training sessions. For 2017, the theme was "Refuse to Lose", emphasizing that success is never a given, but achieved through hard work and commitment.
The campaign centered on sports athletes determined to be winners through hard work and commitment. The campaign successfully achieved its goal by inspiring employees to achieve their goals. From the logo to video concepts, I designed and art directed the mood board and entire assets for the campaign.