To empower nationwide retail teams and drive adoption of Verizon Protect, Verizon needed an extensive, cohesive suite of internal enablement tools and consumer-facing marketing touchpoints. I designed an end-to-end visual campaign that translated intricate coverage tiers and technical device protection details into an engaging, highly digestible narrative.

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Challenge & Strategy

Sales representatives needed an intuitive, on-the-floor reference that simplified complex protection plans during high-touch customer interactions. Simultaneously, external marketing required an approachable, memorable visual tone to help consumers recognize everyday risks (like device drops and liquid spills) and see the immediate value of enrollment.

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Execution & Deliverables

Working strictly within Verizon’s brand standards, I led the visual design across multi-channel digital and physical touchpoints:

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• Retail & Environmental Displays: Large-format store banners, window graphics, and printed ads designed for high-traffic visibility.

• Digital Playbook: Multi-page interactive training guide with custom infographics and clear visual hierarchy for quick reference.

• "Mishap" Digital Campaign: Relatable social content (including the Mobile Mishaps series) and targeted digital ads pairing clean typography with high-impact visuals.

• Presentations & Motion: Animated sales decks—including the "Year in the Life" interactive presentation—and customer-facing email campaigns.