Bronx zoo Ads & app design

Emphasizing the animalistic nature of humans in the urban jungle that is New York City, the Bronx Zoo Ad Campaign invokes the emotion of pride to draw attention of busy commuters who may pass by these ads in their subway stations or flip through in their magazines. While portraying the wild side, this ad avoids portraying the zoo as an unwelcoming space avoiding the elements like fangs and claws.

© 2020 by JIN YOON